Our team

Dr. Alex Teplitski
CTO & Inventor

Leads technological innovation, process optimization, and IP development.

Vadym Shapirovskyi
CEO

Drives overall strategy, partnerships, and execution across all business units.

Benny Hillman
CBO

Drives strategic partnerships and global market expansion.

Full name
HM

Leads marketing strategy, investor communications, and brand development.

Full name
CE

Leades technological development and operational integrity of all systems.

Full name
CEAE

Leads power systems, electrical safety, energy efficiency, and automation.

Our Jorney

James was here

2009

It all started with an idea

Early laboratory experiments began with small-scale pyrolysis reactors and carbon filler samples. This stage focused on understanding tire decomposition and material recovery at the molecular level.

2011

A breakthrough moment

The development of a unique heating regime and proprietary inhibitor technology enabled stable, high-quality carbon residue recovery—paving the way for advanced rCB performance not achievable with traditional methods.

2017

From concept to prototype

A full-cycle prototype line was created, integrating advanced carbon treatment methods. Pilot batches demonstrated consistent quality and laid the foundation for future industrial-scale production.

2024

Scaling the vision

Patent applications were filed in 64 countries. Pre-design of the first full-scale factory in Israel began, alongside securing government approvals and industrial partnerships. Pilot production validated use in tire manufacturing processes.

Scaling Innovation, Expanding Impact

2027

The pilot comes alive

Phase 1
Our first industrial pilot in Israel will process around 5.3kMT ELT/year, proving that advanced tire recycling can deliver both environmental impact and commercial value.

2028

Expanding

Phase 2
Production capacity in Israel will grow to approximately 10kMT ELT/year, strengthening domestic circularity and securing a meaningful share of the local recycling market.

2029

Going International

Phase 3
Two new facilities in Europe and the U.S., each designed to process 10–15 kMT ELT/year through strategic partnerships.

2030 and beyond

Going Global

Phase 4
Our long-term goal is a global network of 12–18 plant millions of end-of-life tires into a new-generation materials
BLACK PEARL